In a world where your social presence precedes your physical presence, online reputation is a matter of utmost concern for almost every business, be it big or small; local or offline! In this consumerist world, where businesses are judged by their online reviews and ratings, it is crucial to have your online reputation managed by a team of experts who know exactly what they are doing!
When it comes to local businesses, it is a known fact that 90% of consumers make an informed decision of choosing a business based on its online ratings! Most local businesses suffer because they lack online reviews on two of the most popular web platforms, Google and Facebook. Having fewer reviews might not seem like a big deal to big-box businesses but for small and local businesses that essentially run on word-of-mouth modules, a couple of negative online reviews can impact their overall reputation adversely.
Now you might be wondering, what can you do if you have fewer reviews on our social media and Google my business channels? The most eﬀective way to grow reviews is to ask your customers for feedback and reviews, simple. Now I see how this answer might sound naïve and too good to be true, but it is indeed one of the most powerful tools when it comes to online review management and improving your reputation online. Building customer relationships and nudging them to post a bright review on Google post their visit to your business can go such a long way!
Now if we talk about the technicalities, Online Reputation Management is a process to identify, influence, and monitor your credibility and digital reputation on the web. A great ORM strategy will be the one providing new opportunities to create brand awareness. ORM leverages the power of the net and social media to create goodwill and win customer’s trust. At 77 Digital, our team of online reputation management experts can help you identify reviews favorable for the business and help improve your overall ratings by dissolving negative feedback on Google and Facebook, leading to more commercial conversions and sales!
In case you still feel stuck or have any doubts about how ORM can help boost your sales and grow your local business, feel free to get in touch with one of our experts today!
At 77 Digital, we strongly believe that the Best Marketing doesn’t feel like Marketing. We would like our client testimonials to speak for our work ethics and deliverability