If you know even a bit about digital marketing (which we are sure you do, otherwise you won’t be here reading this), you must be aware of the terms ‘organic marketing’ and ‘paid advertisements’. You might be wondering what the difference between the two is. Simply put, organic marketing is a way to put out well-structured content and hope that it will work! On the other hand, paid media or paid advertisements do not sit out in the hope for the content to work. Instead, they offer to pay search engines to make it work.
PPC or pay-per-click is a well-known model of paid digital marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of paying the search engines to get more visits to your site, which can help increase rankings, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC, and 77 Digital is the choice of PPC Agency trusted by businesses in Melbourne, Australia.
Let us now see how PPC can be beneficial for your business, shall we? Imagine running an advertisement for your sports gear business on Google. Anytime a potential customer clicks on your ad and comes to your website, you pay a small fee to Google for that click. Now imagine you pay $3 for that click, and the customer ends up buying $300 worth of sports gear from your business; that’s a hefty profit right there earned from just a $3 click. Some people feel that the fee they are paying to the search engine is way too much, but you need to look at the bigger picture here.
At 77 Digital, we are considered the top choice for Melbourne’s best PPC Agency for a reason! We work collaboratively with the brand to understand their long term goals and set up ad campaigns and funnels to adhere to those plans. We not just touch the emotional persona of our client’s potential customers but make sure to create brilliantly designed and high conversion landing pages that generate the maximum profitability for our clients.
Feel free to contact one of our PPC Services experts in Melbourne today and let us chalk out a brilliant Pay Per Click ad campaign for your business growth!
At 77 Digital, we strongly believe that the Best Marketing doesn’t feel like Marketing. We would like our client testimonials to speak for our work ethics and deliverability